One of the most at-risk groups for distracted driving accidents, as any Houston car accident lawyer will tell you, are teenage motorists.  The federal administration is launching an effort to change that.

A soon-to-be launched national campaign involving the National Highway Traffic Safety Administration, state Attorney Generals and advertisers will target texting by teenage drivers.  The campaigns are being created by the Ad Council, and are aimed at motorists aged between 16 and 24.  The campaign Stop the Texts. Stop the Wrecks.    has been created pro bono by a New York-based advertising agency.  Ad Council believes that the campaign could reach at least 8 million targeted viewers.

Getting the “don’t text while driving” message out to teenage motorists has been a challenge for safety agencies across the country.  Most teen drivers have never lived in a world without cell phones and no texting devices.  As a result, these drivers often fail to take the risks of distracted driving very seriously.  A recent study found that texting while driving was a regular practice among more than half of high school students.

While the challenges in getting through to this category of drivers are formidable, they’re not insurmountable.  The National Highway Traffic Safety Administration plans to apply the same principles to reducing distracted driving among teenagers that it has used to successfully minimize drunk driving and increase seatbelt usage.

Vuk Vujasinovic is a Board Certified Houston personal injury attorney who practices Houston auto accident and other personal injury cases.

For more info on how Vuk can help you with your potential case please call him at (877) 724-7800 or fill out the contact form on the right.

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